The latest edition of the Royal Philharmonic Orchestra’s (RPO) Insights Report Embracing the future with confidence: The evolution of the orchestral audience in the digital age explores evolving audience demographics in the context of technological advancements and significant trends in the orchestral music landscape from 2018 to 2023.

　　To access the full report please click on this link: www.rpo.co.uk/2024insights

　　Key findings show:

　　Growth in orchestral concert interest and genre diversity 

　　Five-year peak: The number of people that would like to experience an orchestral concert rose from 79% in 2018 to 84% in 2023.

　　Surge in discovery: When it comes to the new music genres that people want to discover, orchestral/classical music had the biggest net increase in popularity (up 10% to 25% in the last year), with year-on-year gains also for opera (up 5%), and music from the musicals (up 4%).

　　Different orchestral formats: Six orchestral concert formats have grown in popularity since 2018, including music from musicals, film soundtracks, pop/classical crossovers, TV soundtracks, family-friendly concerts, and concerts featuring video game soundtracks.

　　Core fans are now a minority audience 

　　Newcomers outnumber the established audience with 54% being new enthusiasts versus 31% long-time classical music fans.

　　The current orchestral audience consists of five distinct segments: life-long advocates, vocational students, new discoverers, casual fans, and first-time joiners.

　　Most eclectic are music students, 30% of whom prefer modern composers, also stress the importance of connecting orchestral music with popular and contemporary culture.

　　Embracing technology – audience remains cautious 

　　Transformation in musical engagement: Two thirds of adults (64%) said that music streaming sites have fundamentally changed their relationship with music.

　　Hostility to algorithms: only 6% of under-25s and 1% of orchestral fans trust algorithms for their music choices in any situation.

　　New media adoption: Around one in 10 young people are already engaging with cutting-edge forms of media as a part of their musical engagement, such as augmented reality, and in-game virtual reality music experiences.

　　Future of concerts: 60% of orchestral enthusiasts can envisage a completely different concert experience on stage within the next 10 years.

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